Big News: KC Truth has been acquired by SixSpeed Since our founding over 35 years ago as one of the first women-owned agencies in the Twin Cities, KC Truth never stopped breaking through the barriers of convention. We’re constantly finding ways to advance the ambitions of the brands we serve. Now, we’re doing it for […]
It’s Valentine’s Day season and our clients have fallen in love… with geofencing. In the pursuit of capturing the hearts of our target audiences, we’ve discovered that one of the most effective Cupid’s arrows in our quiver is reaching consumers precisely where and when their interest peaks. In today’s fast-paced world of marketing, where connections […]
Shaking up a legacy sport drink brand.
Using humor to diffuse the stigma of hearing loss.
Tapping into the power of demonstration.
Be the CEO of your own retirement.
Promoting simplicity, loud and clear.
Crowning a new pontoon brand “King of the Lake”
Building the perfect shopping spot, fast.
Changing the conversation around farmed fish.
Giving caregivers the support they didn’t realize they needed.
Helping auto enthusiasts avoid disaster.
Giving seniors independence from stereotypes.
Making a name for a brand with No Name.
Making prescriptions drugs and easier pill to swallow.
A KC Truth brand solving life’s biggest challenge: death.
Going all in on “big” for MN’s largest furniture store.
At KC Truth, we’ve always believed that building a brand starts with more than just an impression – it starts with capturing attention. And now we have deeper evidence. Initial findings show that leveraging an emerging class of “Attention Metrics” can drive key brand measurements such as awareness, perception, and familiarity. Attention Metrics go deeper […]
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Modern Media Find truth in data, make an authentic human connection. Strategically Minded We are smart enough to see the big picture and skilled to activate and analyze across any channel. Elite Expertise Global marketing and media expertise delivered with efficiency across non-digital and digital channels. Uncover Truth We approach every problem with the same […]
Ready. Set. TCO.
Securing a World in Motion.
Tragic collapse of judgement destroys many of the industry’s brightest creative minds. MINNEAPOLIS, MN— In a fatal turn of events, the entire advertising industry was buried under an avalanche of its own bullshit after years of ignoring troubling infrastructure problems eroding away at its credibility. “It was a mountain of pure BS,” said a first responder […]
The Founding Mother of Minneapolis Advertising What this business needs is some cold, hard truth. In an industry perilously close to being crushed under the weight of its own bullshit, it’s time someone spoke some truth. No one better to do so than the woman many would consider to be The Founding Mother of Minneapolis […]
Agency founder and CEO, Sue Kruskopf, reflects on our first event in the “Wiser Women” series. On October 12th, we held our first event in a new series of conversations we are hosting at the agency’s Truth Bar. As I look back on the first “Wiser Women” event, I’m full of pride and hope. When […]
20+ years of changing the game for 3M. As an independent, woman-owned agency with over 35-years of experience helping brands find their truth, rebel against convention and accomplish the remarkable, we’re honored to be a part of 3M GAME Changer. We’re proud of the iconic work we’ve created for 3M across multiple businesses, from privacy […]
Why we believe new generative AI tools will become foundational to the agency of the future.
Creating a catalyst for robotics innovation.
Try our test kitchen for brand innovation. Hi Land O’Lakes Team, As a woman born and raised right here in your back yard and as founder of a woman-owned agency with over 35-years of experience working on great Minnesota brands like yours, I felt it was about time we met. It’s hard to fathom that […]
After recent win streak, independent Minneapolis agency KC Truth welcomes Amber Luebke in new role as Director of Business Development to pursue even more remarkable clients.
You may have heard some buzz around Google Analytics and the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). And now, like many of our clients, you’re probably wondering, “Eek, what does this mean for my business,” or “Great, what should I be doing to make this transition as smooth as possible?“The short answer is, “Don’t worry, we’re […]
Truth Workshop™ What is a Truth Workshop™? A Truth Workshop™ is an all-day, off-site session, often held in our Truth Bar, where we bring an integrated agency team of brand strategy, creative and media leaders together with key stakeholders from your organization for a moderated discussion to uncover truths, unravel business challenges, and unlock opportunities […]
Minneapolis, December 12, 2022 – Independent agency KC Truth is announcing a new client win today. Long-standing Minnesota public media organization, Minnesota Public Radio, chooses KC Truth to help grow their brand awareness among a younger and more diverse audience. MPR brands include MPR News, The Current, and YourClassical. “We’re excited for our new partnership […]
Independent agency KC Truth announced a new client win today. Twin Cities Orthopedics (TCO) has chosen KC Truth to provide campaign ideation, production and digital media for the coming year. As the provider currently offering the most specialty services, doctors, and orthopedic urgent care clinics in the region, TCO is truly a leader in orthopedic […]
Putting a face on independence.
We’d love to have Godfrey back at our dock. Not only did we help make Godfrey the brand it is today, but our wicked smart media team is currently working on Polaris Adventures. It’s almost like we were meant to be together again. You can get a taste of some of the work we did […]
You know you’re guilty of some of these In advertising, we’re open to trying new things. But not every whim is a good one. In this article, posted on Muse by Clio, I attempt to capture the most egregious fetishes—or fetish-like behaviors—I’ve observed in the business over the years. Like this one: Technophilia (or) Titillation stemming […]
KC Truth + AMIN Worldwide As part of AMIN Worldwide, we offer our clients global reach and scale with the boutique service of an independent Our membership in this select group of agencies, benefits our clients in multiple ways: From connecting with new customers, growing into global markets, building stronger brands, to giving you access […]
The Truth Bar What is the Truth Bar? Located just below the offices of KC Truth on the first floor of the Flour Exchange Building in Downtown Minneapolis, The Truth Bar is a space originally designed for holding our Truth Workshops™. But since it’s opened, it has become much more. A true escape for our […]
As we all know, great ideas don’t get produced by accident. It takes a concerted effort from all involved. Not the least of which are the clients. Recently, in MediaPost Agency Daily, I shared my thoughts on some of the specific client behaviors I’ve seen lead to great creative ideas–from “Selling Out” to “Steering Into Fear.” Here’s […]
As you may have heard, Google announced that due to advertiser push back their phasing out of cookies would be delayed to late 2023. Frankly, that’s not surprising. Having attended numerous webinars and panel discussions, as well as reading my fair share of industry articles on the topic, it seemed to me as though no one, […]
Careers and Culture Don’t see a position listed? Send us your resume Flexible Hybrid Schedule Work from home, in office or at our agency Truth Bar. No matter where you do your thing, you’ll be essential and included. Humane Time-Off Policies Abundant personal and volunteer days, summer hours and holiday time off, so you can […]
Reimagining the look of waste and refuse.
Helping an old-school brand flex in a new era.
Unifying multiple health care services under one brand.
Getting results with B2B that speaks to humans.
Creating iconic work for an iconic brand.
